‘Bacon sandwich lottery’ launched to get commuters back on trains
Commuters are to be supplied free bacon sandwiches and coffees as a part of a brand new Rail Supply Group (RDG) scheme to lure individuals again on to peak-time trains.
The group says that peak-time passenger numbers have risen by simply 5 per cent following this week’s “return to the workplace”, and hopes its new initiative of making a gift of commuter-friendly freebies will increase practice capability.
The scheme, launching within the subsequent few weeks, will provide “rewards” equivalent to a Greggs bacon sandwich, Pure takeaway espresso, and numerous app and leisure subscriptions and downloads.
As much as 1,000 Greggs bacon butties are up for grabs.
In the event you’re not into pork, extra techy freebies embody a one-month subscription to The Mindfulness App, a two-month subscription with audiobooks.com, and a free three-month trial of the TIDAL HiFi music app.
Commuters will be capable to enroll at nationalrail.co.uk/commuter and select the reward they need – giving details about their practice journey with a purpose to bag one of many complimentary incentives.
You don’t want proof of a practice ticket, however you’ll have to give a telephone quantity, electronic mail deal with and the small print of your typical commute.
You’ll then be despatched a code or voucher with particulars of the way to redeem your prize in-store.
Pure boss Spencer Craig mentioned: “Like most companies that depend on the commuter market, we noticed our buyer base drop by over 50 per cent because of the work-from-home restrictions coming into drive, and rail commuters not coming into town.
“We’re delighted to be working with the rail business on their commuter rewards platform and stay up for welcoming prospects again and offering them with scrumptious, nutritious meals and drinks on the go.”
Regardless of the federal government lifting the recommendation that folks ought to work at home wherever attainable final week, rail passenger numbers stay at round 53 per cent of pre-pandemic ranges.
Evaluation from The Impartial earlier this month confirmed that based mostly on the most recent Division for Transport (DfT) figures, rail use on the primary 10 working days of 2022 was at simply 47 per cent of pre-pandemic ranges.
The figures for the London Underground had been equivalent.
Nevertheless, non-public automotive use over the primary 10 working days of 2022 averaged 81 per cent.