Campari Group launches a new, fresher and smoother SKYY Vodka
NOW MADE WITH 5-TIMES DISTILLED IMPORTED GRAINS FOR A SMOOTHER AND LIGHTER SPIRIT, SKYY® VODKA UNVEILS A NATURAL-FORWARD EXPRESSION IN TASTE AND DESIGN
REDEFINING VODKA SINCE 1992
Since its launch in San Francisco in 1992, SKYY® redefined vodka because the world knew it, serving to to pioneer a state-of-the-art manufacturing course of yielding a superior and smooth-tasting vodka with one of many lowest ranges of impurities amongst its friends. Fueled by the progressiveness of its hometown and respect for cleaner flavours in shoppers, SKYY has turned to its pure roots by means of a 5-times distilled course of on imported grains, packaged in a sleeker bottling for a real illustration of being #BornFromTheBlue.
EVOLVING FOR A NEW GENERATION OF VODKA DRINKERS
In formulating this refresh, SKYY acknowledged a possibility to evolve its liquid for a brand new era of vodka drinkers who gravitate in the direction of lighter, extra fresh-tasting drinks, with soda water rising because the No. 1 mixer, and who select manufacturers with genuine tales tied to their place of birth. Backed by these learnings and motivated by a persistent consideration to element and dedication to high quality, what started as one man’s mission to create the proper martini has now developed to incorporate the pursuit of a greater vodka & soda.
A FRESHER TASTE, 5 TIMES DISTILLED
THE NATURAL, SLEEK NEW BLUE
SKYY’s refreshed packaging design can be impressed by San Francisco’s pure character. The brand new bottle incorporates a refined and modern look with a lighter, extra pure blue tone, ripples and ridges that mirror the waves of the Pacific Ocean, and a restyled white emblem. This new packaging design is a pure development of the SKYY model, with a extra upscale expression that retains key parts of the unique, iconic blue bottle.
INSPIRED BY THE COASTAL NATURE
“At SKYY, we noticed soda water emerge as the highest mixer and shortly acknowledged a possibility to rework the vodka class as soon as once more by providing our shoppers one thing actually distinctive and in direct response to their developed preferences for lighter-, cleaner-, and fresher-tasting drinks,” says Daniel Schwalb, Managing Director of South Asia The Campari Group. “Along with our collective of specialists, we created a liquid that expresses itself throughout all parts of our model. It’s with nice delight that we announce the brand new evolution of SKYY, a refresh impressed by the coastal nature that our staff has labored meticulously to good.”
AND WHY NOT TRY TO MAKE A DELICIOUS SKYY HIGHBALL?
- 60 ml SKYY Vodka
- 120ml Premium soda water
- Construct in a tall glass over loads of ice
- Stir gently to combine
- Garnish with a protracted lemon peel
It comes as no shock that SKYY® Vodka chooses to premier in Bali as its first launch vacation spot – the island of Gods itself being a real embodiment of the SKYY spirit: the place the turquoise blue of the ocean meets the colourful blue of the sky. The perfect sunsets are to be loved in Bali, as seashore golf equipment and all-day cocktail bars profit from the day by day golden hours.
SET TO BE A GAME-CHANGER
Made out of imported grains, 5 occasions distilled with the premium high quality, SKYY is trying to be a game-changer within the Indonesia vodka panorama. The brand new identification and bundle design will roll out throughout Indonesia market from June onwards. The relaunch will probably be supported by a completely built-in advertising marketing campaign that includes #BornFromTheBlue in Jakarta, Bali, Bandung, Surabaya, Jogjakarta and Semarang.
For extra data and updates on the relaunch, observe the model on: