Choosing an airline name? Go easy

What would you like from air journey? A secure, reasonably priced and hopefully on-time journey from A to B will do for me.

The Ryanair passengers travelling from Amman in Jordan and the Romanian capital, Bucharest, have zero curiosity in realizing that the founding father of Europe’s largest price range airline was an Irish businessman, Tony Ryan. They, like me and also you, merely select the airline with the most effective mixture of fares and schedule. And that occurs to be the Dublin-based airline with a “vanilla” title (although nothing to do with Vanilla Air, the short-lived Japanese provider).

Ryanair’s massive rival, easyJet, has a stronger title which incorporates its proposition in these seven letters. However that didn’t work for The Lord’s Airline, which flew a single Douglas DC-8 between Miami and Tel Aviv for pilgrims within the Eighties. “All flights had been no smoking and no consuming, although leisure was supplied within the type of free copies of the Bible and Jewish Torah,” remembers reader Bob Logan.

One other airline now not with us is the worst-named provider of the primary decade of the twenty first century: a small Ukrainian outfit referred to as Kyiv Plane Restore Plant 410. I flew fortunately on it from Kiev to Simferopol within the Crimea. Its unlucky demise in 2007 may need been averted had a branding marketing consultant been summoned in time.

This week I flew from the dusty Saudi metropolis of Tabuk to the capital, Riyadh, on an airline referred to as Flyadeal. Whereas the flight was high-quality, the title could be unappealing in an Anglophone nation, not to mention an Arabic one.

A sequence of nice manufacturers have been swallowed up in American mergers, together with Trans World Airways (TWA) and US Air (each subsumed into American Airways). Folks Specific was consumed by Continental, itself now a part of United. Continental was, in its later years, extremely intercontinental. In distinction, a dodgy Colombian outfit referred to as itself Intercontinental, despite the fact that it went no additional than brief hops from its Bogota base.

Some massive, profitable carriers do not need superb manufacturers: Alaska Airways is odd title for an airline principally serving the states of California, Oregon and Washington.

However the 2020s now have a transparent contender: the Mumbai-based no-frills airline Go First. I used to be astonished to identify this provider at Riyadh airport on Monday evening.

“The Airline The place You Come First,” is the slogan. What might probably, er, go unsuitable? First, passengers could have inflated expectations of the seemingly onboard consolation.

Subsequent, I hope the airline’s name signal – as used to contact air-traffic controllers – shouldn’t be its title. Think about the confusion if two planes are queuing: “Go first, go second…”

Go First doesn’t but serve Nepal, a nation that Faye Harland remembers fondly from an airline model perspective. She says she “very a lot loved flying Yeti Airways from Pokhara to Kathmandu”.

To which Adrian Brown responded: “However absolutely the service was abominable?”






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